The twenty first century Chief Marketing Officer has multiple roles and often dons many hats in the business world. Each few years, marketing pursuits differ in style, scope and execution, making it essential for CMOs to upgrade their knowledge and upgrade their skills.
Simply put, the job of a CMO is to drive revenue by growing sales by way of numerous marketing activities. CMOs often report directly to the CEO and often liaise with different executives and managers to define firm-wide goals. They also derive a marketing strategy that achieves the aims of profits, products and growth by way of multiple functions.


We deliver you the top 5 features a CMO handles with ease on your model:
1. Strengthening the model
After brand building in the initial levels of your business, strengthening and sustaining the brand position in the market is a big task. CMOs assist in all life cycles of a brand — from determining the positioning statement and chalking out the marketing plans to evolving as per the changing instances and buyer needs. Above all, a CMO strengthens your model in the marketing and your prospects’ minds.


2. Measuring Marketing effectiveness
In the present day, almost all marketing activities are highly measurable, especially digital ones. A CMO is accountable for measuring the effectiveness of each marketing activity and making obligatory adjustments and alterations to get most ROI and minimize losses. A CMO with his team of marketers will constantly measure the marketing outcomes and impacts within the enterprise and gauge the next steps for better marketing success.


3. Driving New Product Development based mostly on Customer Needs
Marketers dive deep into the minds of their clients and that’s why; they can analyse the altering and evolving buyer needs higher than anyone else. Hence, CMOs play a significant role in driving new developments as per the customer requirements. This may be by way of a change in a product or service, pricing updates, modifications in a particular app or e-commerce site, or just arising with a new product concept altogether to serve customers!
"Don’t find clients on your products, find products to your customers."


4. Gathering Consumer Insights
CMOs are called the shopper champion because no one understands the customer for a particular brand as well as its CMO. They are accountable for fully analyzing and understanding every side of the client — demographics, psychographics, sociographic situations, emotional and rational determination making and more. Each CMO who gathers consumer insights is one step closer to achieving better marketing results. Because what's marketing if it’s not directed to the correct consumers?
"Amazing things will happen whenever you listen to the consumer."


5. Using New Marketing Technology
Marketers are often called innovation catalysts because they infuse the corporate with new applied sciences that change the face of marketing. Embracing data and intelligence helps CMOs advance the expansion agenda. With many alternative tools and applied sciences available to promote marketing and goal the precise customers at the right time, having tech-savvy CMOs can change the branding for the business in many ways.
CMOs also assist be sure that all activities are directed towards rising brand loyalty and making every buyer expertise enjoyable and memorable.