The role and responsibilities of a chief marketing officer, or CMO, might be hard to pin down. These professionals are in control of running the marketing department and liaising with marketing project managers, yes, however what are the opposite CMO responsibilities which might be necessary to understanding the role?

Put merely, the chief marketing officer of a company has the first responsibility of driving revenue by rising sales by way of marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to ascertain firm-wide goals. They will also help marketing directors and managers create a marketing strategy that achieves these profit, product, and progress goals via a range of marketing features and activities.

The CMO manages and oversees all marketing activities all through the company. The CMO needs to have a broad understanding of name development, sales administration, product, distribution administration, and customer service. The CMO will have enter into brand marketing, pricing, advertising, market research, marketing communications, project management, and public relations.

Chief marketing officers typically wear quite a couple of different hats. They should have a particular set of skills or traits to lead the corporate’s model management and marketing activities in a way that results in growth. These are just a few of an important responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky aspects of being a CMO is that some marketing activities can be unpredictable, particularly in the digital and social media age, so making strategic decisions that drive growth is a particularly important responsibility.

Marketing professional: While the CMO doesn’t normally get their palms dirty with the granular tasks of the marketing group, they still must be an expert in all things marketing. The CMO is ultimately answerable for the entire activities carried out by the marketing department, so they need to have a deep understanding of the marketing features at their disposal.

Buyer champion: The CMO can also be accountable for serving because the buyer champion in chief, ensuring that each one marketing activities serve to create model loyalty and make sure the person expertise is enjoyable and successful.

Chief storyteller: Finally, in addition to enterprise-centered responsibilities, the CMO is chargeable for leading the artistic side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring progressive marketing ideas that will help appeal to and retain more clients and lead back to increased sales growth.