A CMO (chief marketing officer) is a C-level corporate executive liable for activities in a company that need to do with creating, speaking and delivering offerings which have value for purchasers, purchasers or business partners.

A CMO's main mission is to facilitate growth and increase sales by creating a complete marketing plan that will promote model recognition and assist the group achieve a competitive advantage. In an effort to achieve their own goals and successfully shape their firms' public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company.

Chief marketing officers typically report to the CEO or chief operating officer (COO) and hold advanced degrees in both enterprise and marketing. A CMO who has a strong background in information technology can also hold the job title chief marketing technologist (CMT). In some bigger organizations, however, these positions are separate and the CMT reports to the CMO.

Chief marketing officer job description
More specifically, the CMO is the executive in command of creating the strategy for corporate advertising and branding, as well as customer outreach. Because the senior most marketing position within the group, she or he oversees these features throughout all company product lines and geographies.

It is the CMO's job to:

understand the company's position within the marketplace, utilizing traditional methods, as well as newer technologies resembling data analytics;
determine how and the place the corporate needs to be positioned in the future;
develop the strategy to drive the group to that future market position; and
execute on that strategy.
The CMO's work is anticipated to produce top-line outcomes, with marketing efforts raising the model awareness, recognition and loyalty that will in the end lead to increased sales.

As such, the CMO is predicted to work intently (or in some organizations even lead) the sales unit.

Wage and pay structure
In line with PayScale, total compensation for a U.S.-based mostly CMO ranges from practically $85,000 to about $315,000.

The CMO's experience level and the geographic location of the position influence the pay, as does the dimensions of the organization.

PayScale puts the median compensation for a CMO within the United States at $one hundred seventy,000.

CMOs make that money by means of an annual wage, individual bonuses, profit sharing and commission.

Chief marketing officer roles and responsibilities
The CMO has a breadth of roles and responsibilities to help its total mission. These embrace:

overseeing the development and placement of the artistic parts that position the corporate in the marketplace;
researching and assessing the market and the company's position in it;
supervising or collaborating with sales to turn marketing insights into sales; and
directing the company's public relations efforts, or working in conjunction with inner and external public relations teams to create a coordinated message.
Why the CMO role has gained prominence
The technology advancements of the twenty first century have elevated the importance of the CMO position in many organizations. The internet, the ubiquity of mobile computing, the internet of things, analytics, artificial intelligence and social media platforms all have created new ways to reach prospects and understand their thoughts on products, services and brands.

Additionally they have given a new, a lot more prominent voice to consumers who can instantaneously broadcast their opinions to doubtlessly 1000's, if not millions, of people.

On the same time, CMOs and their teams are able to tap these applied sciences to achieve and influence customers, position their products and problem competitors at the similar speed and scale as the customers.

As it has been with different C-suite executives in this new technology-driven enterprise paradigm, the CMO should collaborate a lot more extensively with his or her executive friends so as to keep pace. CMOs additionally must be capable of adaptation and innovation, as applied sciences evolve and markets shift in response.

Qualifications
CMOs, who may additionally have the title of vice president of sales and marketing, usually have at the least a bachelor's degree in marketing (though an MBA is commonly desirered, if not additionally required). They often have at the least a decade of expertise in marketing and/or advertising and a number of years of expertise in a managerial role.

They're anticipated to have strong leadership skills, expertise in project development, excellent communication skills and a high level of business acumen.

In addition, the CMO role at present requires a high level of technical aptitude to maximise the instruments and leverage the social media platforms which are essential to marketing efforts.

For example, CMOs are expected to oversee the company's use of analytics platforms to understand buyer preferences, priorities and patterns particularly by person-generated media and how that insight can drive sales.

They're also expected to direct marketing campaigns and buyer outreach by way of current -- and emerging -- social media sites, as well as by traditional channels.

To that end, CMOs must be highly inquisitive and innovative, able to determine emerging applied sciences that could disrupt their enterprise or trade and likewise then able to answer that by directing his or her C-suite colleagues on easy methods to reposition the company in light of that change.