The function and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are in control of running the marketing department and liaising with marketing project managers, sure, however what are the opposite CMO responsibilities which might be essential to understanding the position?

Put merely, the chief marketing officer of an organization has the first responsibility of driving revenue by growing sales via marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different company executives to determine firm-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves these profit, product, and progress goals through a range of marketing capabilities and activities.

The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand development, sales management, product, distribution management, and buyer service. The CMO will have enter into model marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.

Chief marketing officers typically wear quite a number of different hats. They should have a particular set of skills or traits to lead the corporate’s model management and marketing activities in a way that results in growth. These are a number of of a very powerful responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky facets of being a CMO is that some marketing activities will be unpredictable, particularly within the digital and social media age, so making strategic decisions that drive growth is a particularly necessary responsibility.

Marketing knowledgeable: While the CMO doesn’t normally get their hands soiled with the granular tasks of the marketing group, they still must be an knowledgeable in all things marketing. The CMO is in the end chargeable for the entire activities carried out by the marketing department, so they should have a deep understanding of the marketing capabilities at their disposal.

Customer champion: The CMO can be liable for serving as the buyer champion in chief, ensuring that all marketing activities serve to create model loyalty and make sure the consumer expertise is enjoyable and successful.

Chief storyteller: Finally, in addition to business-centered responsibilities, the CMO is liable for leading the creative side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring innovative marketing ideas that will help appeal to and retain more prospects and lead back to elevated sales growth.