The function and responsibilities of a chief marketing officer, or CMO, will be hard to pin down. These professionals are in charge of running the marketing department and liaising with marketing project managers, sure, however what are the opposite CMO responsibilities which can be vital to understanding the function?

Put simply, the chief marketing officer of an organization has the first responsibility of driving revenue by increasing sales by way of marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other company executives to establish company-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves those profit, product, and progress goals through a range of marketing functions and activities.

The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of name development, sales management, product, distribution management, and customer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project management, and public relations.

Chief marketing officers typically wear quite a number of completely different hats. They must have a particular set of skills or traits to lead the company’s model administration and marketing activities in a way that ends in growth. These are a number of of an important responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of many tricky features of being a CMO is that some marketing activities could be unpredictable, particularly within the digital and social media age, so making strategic choices that drive growth is a particularly essential responsibility.

Marketing skilled: While the CMO doesn’t often get their palms soiled with the granular tasks of the marketing workforce, they still need to be an expert in all things marketing. The CMO is finally chargeable for all the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.

Customer champion: The CMO can be liable for serving as the buyer champion in chief, ensuring that every one marketing activities serve to create brand loyalty and ensure the consumer experience is enjoyable and successful.

Chief storyteller: Finally, in addition to business-focused responsibilities, the CMO is accountable for leading the artistic side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring progressive marketing concepts that will help entice and retain more clients and lead back to elevated sales growth.