The position and responsibilities of a chief marketing officer, or CMO, will be hard to pin down. These professionals are answerable for running the marketing department and liaising with marketing project managers, yes, however what are the opposite CMO responsibilities that are important to understanding the function?

Put merely, the chief marketing officer of a company has the primary responsibility of driving income by increasing sales by way of marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other company executives to establish firm-wide goals. They will additionally assist marketing directors and managers create a marketing strategy that achieves these profit, product, and development goals through a range of marketing functions and activities.

The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of brand development, sales management, product, distribution management, and buyer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.

Chief marketing officers typically wear quite a few different hats. They will need to have a particular set of skills or traits to lead the company’s model administration and marketing activities in a way that results in growth. These are just a few of an important responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky aspects of being a CMO is that some marketing activities will be unpredictable, particularly in the digital and social media age, so making strategic selections that drive development is a particularly important responsibility.

Marketing skilled: While the CMO doesn’t often get their fingers soiled with the granular tasks of the marketing crew, they still must be an professional in all things marketing. The CMO is finally chargeable for all the activities carried out by the marketing department, so they should have a deep understanding of the marketing functions at their disposal.

Customer champion: The CMO can also be answerable for serving as the customer champion in chief, guaranteeing that every one marketing activities serve to create model loyalty and make sure the user experience is enjoyable and successful.

Chief storyteller: Finally, in addition to business-focused responsibilities, the CMO is liable for leading the artistic side of the company. The CMO ought to be able to nurture the creativity of the marketing department, spurring modern marketing concepts that will assist appeal to and retain more prospects and lead back to increased sales growth.