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What Are The Responsibilities Of A CMO?

What Are The Responsibilities Of A CMO?

The position and responsibilities of a chief marketing officer, or CMO, can be hard to pin down. These professionals are in command of running the marketing department and liaising with marketing project managers, yes, but what are the opposite CMO responsibilities which might be important to understanding the role?

Put simply, the chief marketing officer of a company has the first responsibility of driving revenue by growing sales via marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to establish firm-wide goals. They will also help marketing directors and managers create a marketing strategy that achieves those profit, product, and development goals by a range of marketing functions and activities.

The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of brand name development, sales administration, product, distribution administration, and customer service. The CMO will have enter into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.

Chief marketing officers typically wear quite a couple of totally different hats. They must have a particular set of skills or traits to lead the corporate’s model management and marketing activities in a way that leads to growth. These are a couple of of crucial responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of many tricky aspects of being a CMO is that some marketing activities might be unpredictable, especially in the digital and social media age, so making strategic selections that drive development is a particularly important responsibility.

Marketing skilled: While the CMO doesn’t normally get their palms soiled with the granular tasks of the marketing workforce, they still need to be an knowledgeable in all things marketing. The CMO is in the end responsible for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.

Buyer champion: The CMO can be accountable for serving as the buyer champion in chief, ensuring that all marketing activities serve to create model loyalty and ensure the consumer experience is enjoyable and successful.

Chief storyteller: Finally, in addition to business-centered responsibilities, the CMO is responsible for leading the creative side of the company. The CMO ought to be able to nurture the creativity of the marketing department, spurring revolutionary marketing concepts that will help entice and retain more clients and lead back to elevated sales growth.

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