The function and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are in charge of running the marketing department and liaising with marketing project managers, sure, but what are the other CMO responsibilities which can be important to understanding the function?

Put merely, the chief marketing officer of a company has the first responsibility of driving income by increasing sales by marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different firm executives to ascertain company-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves these profit, product, and growth goals by means of a range of marketing capabilities and activities.

The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of name development, sales administration, product, distribution management, and customer service. The CMO will have enter into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.

Chief marketing officers typically wear quite a few different hats. They will need to have a particular set of skills or traits to lead the company’s model management and marketing activities in a way that ends in growth. These are just a few of crucial responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of many tricky features of being a CMO is that some marketing activities will be unpredictable, particularly in the digital and social media age, so making strategic decisions that drive development is a particularly vital responsibility.

Marketing professional: While the CMO doesn’t usually get their palms dirty with the granular tasks of the marketing team, they still should be an skilled in all things marketing. The CMO is ultimately accountable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.

Customer champion: The CMO can also be accountable for serving as the buyer champion in chief, ensuring that every one marketing activities serve to create brand loyalty and make sure the user expertise is enjoyable and successful.

Chief storyteller: Finally, in addition to business-centered responsibilities, the CMO is answerable for leading the creative side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring revolutionary marketing concepts that will assist entice and retain more prospects and lead back to increased sales growth.