The function and responsibilities of a chief marketing officer, or CMO, could be hard to pin down. These professionals are in charge of running the marketing department and liaising with marketing project managers, yes, but what are the opposite CMO responsibilities which can be important to understanding the role?

Put merely, the chief marketing officer of a company has the first responsibility of driving revenue by rising sales by way of marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different company executives to determine firm-wide goals. They will additionally assist marketing directors and managers create a marketing strategy that achieves those profit, product, and development goals by a range of marketing capabilities and activities.

The CMO manages and oversees all marketing activities throughout the company. The CMO must have a broad understanding of brand name development, sales administration, product, distribution administration, and buyer service. The CMO will have enter into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.

Chief marketing officers typically wear quite a couple of totally different hats. They must have a particular set of skills or traits to lead the corporate’s brand administration and marketing activities in a way that leads to growth. These are a couple of of an important responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky facets of being a CMO is that some marketing activities could be unpredictable, particularly within the digital and social media age, so making strategic selections that drive progress is a particularly essential responsibility.

Marketing skilled: While the CMO doesn’t normally get their arms dirty with the granular tasks of the marketing crew, they still should be an knowledgeable in all things marketing. The CMO is in the end chargeable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.

Buyer champion: The CMO can be accountable for serving because the buyer champion in chief, guaranteeing that each one marketing activities serve to create brand loyalty and make sure the consumer experience is enjoyable and successful.

Chief storyteller: Finally, in addition to business-targeted responsibilities, the CMO is responsible for leading the creative side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring innovative marketing ideas that will assist entice and retain more prospects and lead back to elevated sales growth.